Taken together,our Purpose,Values and Principles are the foundation for P&G’s unique culture.Throughout our history of over 181 years,our business has grown and changed while these elements have endured,and will continue to be passed down to generations of P&G people to come.Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day.It inspires P&G people to make a positive contribution every day.Our Values reflect the behaviours that shape the tone of how we work with each other and with our partners.And Our Principles articulate P&G’s unique approach to conducting work every day